Dos and Don’ts of Newsletter Curation

Discover the essential dos and don’ts of newsletter curation. Learn how to add context, give credit, and avoid common pitfalls for effective content curation.

dos and don'ts of newsletter curation

Newsletter curation is an art. It’s not just about picking a few articles and sharing them with your audience. It’s a strategic process that requires careful thought and consideration.

Every piece of content you share tells a story about your brand. It reflects your values, your expertise, and your understanding of your audience’s needs.

In today’s digital age, where information overload is a real challenge, curating the right content can set your newsletter apart. It can be the difference between being seen as a valuable resource or just another email in the inbox.

The key is to strike the right balance. A mix of original and curated content that resonates with your readers, engages them, and keeps them coming back for more.

In this article, we’ll delve deep into the dos and don’ts of newsletter curation, ensuring you’re equipped with the knowledge to curate like a pro.

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the dos of newsletter curation

The Dos of Newsletter Curation

Crafting an engaging newsletter involves more than just selecting a few articles. It’s about understanding your audience, adding value, and presenting content in a way that resonates. Here are some essential practices to ensure your curated newsletters hit the mark every time.

Add Context

When you share a piece of content, it’s essential to provide context. Your readers might not immediately understand why a particular article or video is relevant to them. By adding a brief introduction or summary, you bridge that gap.

Moreover, offering your personal take or opinion on the topic not only adds value but also showcases your expertise and thought leadership in the subject matter.

Give Credit

In the digital world, content gets shared, reshared, and circulated rapidly.

Amidst this, it’s crucial to acknowledge the original content creators.

Not only is this an ethical practice, but it also helps in strengthening your online network. Proper attribution can lead to collaborations, partnerships, and even mutual promotions, benefiting both parties involved.

Use Caution

Every piece of content you curate and share is a reflection of your brand.

It’s imperative to pause and think about how a particular article, video, or infographic aligns with your brand values.

Moreover, while it might be tempting to share satirical or controversial content for the engagement it might generate, it’s essential to tread with caution. Such content can alienate a portion of your audience or lead to unintended negative publicity.

Stay Focused

Consistency is the key to retaining subscriber interest.

If your newsletter is about Digital Marketing Trends, it wouldn’t make sense to suddenly share articles about “Top 10 Holiday Destinations.”

Ensure that the curated content aligns with the specific topics or themes your newsletter promises. This not only maintains consistency but also positions you as an authority in your chosen niche.

Experiment with Formats

The digital landscape offers a plethora of content formats – from blog posts and infographics to podcasts and webinars.

Don’t limit your curation to just one type.

Experiment with different formats to see what resonates most with your audience.

For instance, if a particular podcast episode aligns with your newsletter’s theme, share it! Regularly measuring engagement metrics will give you insights into your audience’s preferences, allowing you to curate more effectively.

the don'ts of newsletter curation

The Don’ts of Newsletter Curation

While curating content for newsletters can be a rewarding endeavor, there are certain pitfalls that can derail your efforts.

Being aware of these common mistakes can help you craft newsletters that are both engaging and trustworthy. Here’s what you should avoid:

Avoid Oversharing

In the quest to provide value, it’s easy to fall into the trap of oversharing.

Bombarding your readers with too many articles or links can overwhelm them and dilute the impact of your newsletter. It’s essential to prioritize quality over quantity.

Handpick the best content that aligns with your newsletter’s theme and offers genuine value to your readers.

Never Plagiarize

One of the cardinal sins in content curation is plagiarism.

Passing off someone else’s work as your own not only breaches ethical standards but can also damage your brand’s reputation.

Always ensure that you give proper credit to the original creators and maintain the integrity and trustworthiness of your newsletter.

Don’t Overdo Curated Content

While curated content can add value, it shouldn’t overshadow your original content.

Your readers subscribed to your newsletter to hear from you, to gain insights from your expertise.

Strive for a balance between original and curated content. This ensures that your newsletter remains fresh and offers a mix of perspectives.

Avoid Losing Focus

Consistency is crucial in content curation.

If one edition of your newsletter focuses on “E-commerce Trends,” it would be jarring for the next edition to suddenly delve into “Gourmet Cooking Tips.”

Stick to your niche and maintain consistency in topics. This not only retains subscriber interest but also establishes your authority in a particular domain.

Be Cautious with Controversial Content

While controversial topics can generate buzz and engagement, they come with their set of risks. Sharing satirical or highly controversial content can lead to misunderstandings or even backlash.

Always weigh the pros and cons before sharing such content and ensure it aligns with your brand values.

FAQs about Content Curation

What is Content Curation?

Content curation is the art of handpicking interesting content from various sources and presenting it in a unique and thoughtful manner. It’s about finding content that resonates with your audience and adding value through your insights and context.

How does Content Curation affect SEO?

Curated content has the potential to improve your SEO, especially when presented thoughtfully and with added value. It’s essential to differentiate between curated content and content duplication. The former involves a meticulous search and presentation, while the latter can harm your SEO.

What’s the difference between Content Creation and Content Curation?

While content creation involves producing original content for your platform, content curation revolves around gathering and sharing valuable content from other sources. Both strategies can be part of a comprehensive content marketing plan.

How do I ensure the quality of curated content?


Quality in content curation comes from selecting compelling and valuable pieces that resonate with your audience. Tools like BuzzSumo and Social Searcher can help find industry-relevant content. Also, adding personal insights and tailoring it to your specific audience can enhance the impact of the curated content.

Is it okay to rely on a single source for content curation?


Relying on a single source can lead to a lack of diversity in your content. It’s essential to integrate different perspectives to provide a well-rounded view on topics. This approach not only positions you as more open and knowledgeable but also ensures that the information you share is accurate and unbiased.

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